Brand Performance Analyst

Join PT Maju Bersama Digital as a Brand Performance Analyst in the vibrant city of Pangkal Pinang, Bangka Belitung. In this role, you will drive data-driven insights to optimize brand performance, enhance customer engagement, and maximize ROI across digital and traditional channels. With a focus on data analytics, you will work closely with marketing teams to ensure that every campaign delivers measurable results. This is an exciting opportunity to grow within a dynamic and innovative company that values data-driven decision making.

As a Brand Performance Analyst at PT Maju Bersama Digital, you will be responsible for analyzing performance data to identify trends, opportunities, and areas for improvement. You will use tools like Google Analytics, Tableau, and Power BI to create comprehensive reports and dashboards. Your insights will guide strategic decisions that enhance brand visibility and customer satisfaction. If you are passionate about data and eager to make a tangible impact, this role is perfect for you.

PT Maju Bersama Digital is a rapidly growing company in the digital marketing space, committed to delivering exceptional value to our clients. Located in Pangkal Pinang, our office environment is collaborative and supportive, fostering a culture of continuous learning and innovation. Join us and be part of a team that is shaping the future of digital marketing.

📋 Tanggung Jawab Pekerjaan

• Analyze performance data using Google Analytics, Tableau, and Power BI to identify trends and opportunities.
• Create comprehensive reports and dashboards to visualize key metrics and insights.
• Collaborate with marketing teams to develop and implement data-driven strategies.
• Conduct A/B testing and other experiments to optimize campaign performance.
• Monitor and evaluate the ROI of various marketing initiatives.
• Provide actionable recommendations to enhance brand visibility and customer engagement.
• Stay updated with the latest industry trends and best practices in data analytics.
• Present findings and insights to stakeholders in a clear and concise manner.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 2-4 years of experience in brand performance analysis or a similar role.
• Proficient in data analysis tools such as Google Analytics, Tableau, and Power BI.
• Strong understanding of digital marketing channels and metrics.
• Excellent communication and presentation skills.
• Ability to work independently and as part of a team.
• Familiarity with SQL and Excel for data manipulation and analysis.
• Certification in Google Analytics or other relevant certifications is a plus.

🛠️ Keahlian

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